Burger KingIndia’s hilarious new sweep campaign may remind you of a TV news reporter.
- This campaign was conceptualized by celebrity.
Burger King India has launched a new ad that digs into some news reporter titled #AgainstSensationalism.
In Burger King’s latest film, we see a news reporter announcing Burger King Wopper outside the Burger King store. But he seems to be exaggerating and causing a stir, and at times, openly imagining Wopper’s story. His comment is very similar to the news information we hear on a daily basis, it is not a coincidence. In the usual Burger King style, this hilarious jump from a strong cultural observation requires no fuss to realize that Wopper is the best.
Renowned founder and CEO Raj Kamble added, “Over the past year, we have seen the Indian media screaming faces and conspiracy theories turn into a circus. Credibility is one of the main pillars of the Burger King, a brand that has always believed in the hacking culture. We saw an opportunity to have fun with the latest TV news madness and to make a comment about our good vopers.