January 17, 2021

Cricket: India to raise Indian Premier League to 10 teams | Cricket News

The eight-team league, with a brand value of $ 6.8 billion, has attracted record television and digital audiences this year.

The Indian Premier League (IPL) is set to become a 10-team affair from 2022, following the Indian Cricket Board’s approval of a plan to add two more owners to the world’s richest Twenty20.

Despite being staged in the United Arab Emirates following the COVID-19 uprising in India, the eight-team league with a brand value of $ 6.8 billion this year attracted record television and digital viewers.

After meeting in Ahmedabad, Board of Control for Cricket in India (BCCI) treasurer Arun Singh Dumal told Reuters: “After talking to all parties, we have received in-principle approval to add two more teams.

“Now, the issue will be discussed in the IPL management team – how and when to add teams.”

The 14th IPL is scheduled to start in March and cricket officials have cited the need for a year to address tricky issues such as logistics, media rights and planning for new clothes.

In the past, local media have reported that the Adani Group and RP-Sanjeev Goenka Group, two Indian companies that now own the Pune rights for two IPL seasons, have expressed interest in buying new teams.

The board also discussed the inclusion of cricket in the 2028 Los Angeles Olympics, which the ruling International Cricket Council (ICC) is keen on but does not specify its position on.

“It still needs to be discussed. We need some more clarity on this issue [from ICC], ”Said Dumal.

Another issue that came up at the meeting was getting tax breaks as requested by the ICC from the host countries for the 2021 Twenty20 World Cup and the 50 Over World Cup in 2023.

“We need to talk to the government and get an exemption,” Dumal said.

A big competition will definitely mean a longer stay in India for the best paid players from all over the world.

India captain Virat Kohli is said to have earned $ 2.3 million by playing in 15 matches for Royal Challengers Bangalore. Australian bowler Pat Cummins was the most expensive foreign player, valued at $ 2.1 million by the Kolkata Knight Riders.

This year the IPL demanded more than 200 million TV viewers for some matches, but according to brand finance consultancy, the business value of the event fell 22 percent to $ 4.4 billion this year.

But Brand Finance says the IPL is still the global leader in easily attracting top players from England, Australia, South Africa and the West Indies.

“The IPL has cemented its identity in the world of cricket and has already echoed the largest number of Indian cricket fans,” the advisory statement said.

“While the European football leagues were cautiously retreating, the IPL 2020 took the leap forward and dragged it down with much less controversy.”